Submitted by Kobby Mensah on August 12, 2012 - 22:30
The ‘lightning bolt’ and the ‘mobot’ celebratory acts performed by Usain Bolt and Mo Farah respectively in London 2012 could be located in brand theory.
Ugandan Stephen Kiprotich produced one of the biggest shocks of the London 2012 Olympic Games to win the men's marathon on The Mall on Sunday, claiming Uganda's first athletics gold for 40 years.
South African Olympic silver medallist in the women's 800m, Caster Semenya, says she will put all her efforts over the next four years into winning gold at the 2016 Olympic Games in Rio de Janeiro.
Submitted by Yomi Omogbeja on August 12, 2012 - 20:10
Meseret Defar of Ethiopia acheived the rare feat of regaining an Olympic athletics title when the Athens 2004 5000m gold medallist triumphed again at the London 2012 Olympic Games, winning in 15 minutes 4.25 seconds on Friday.
David Rudisha of Kenya broke his own World record in the 800m clocking 1:40.91 at the Olympic Stadium in London last night in what may go down in history as the finest performance ever at an Olympic Games, with World junior champion, Nijel Amos, taking a first Games silver medal in 1:41.73 for Botswana.
Double amputee Oscar Pistorius's historic Olympic campaign gained a reprieve on Thursday as the South Africa team were given a place in Friday's 4x400m relay final on appeal.
Submitted by Motunde Smith on August 8, 2012 - 15:10
Algeria's Taoufik Makhloufi claims men's 1500m gold medal, Kenya's David Rudisha led other Africans to the men's 800m final with Cote D'Ivoire's Murielle Ahoure is the continent's only participant in the women's 200m Final
London2012 Olympics: Botswanas looks up to Nijel Amos as Amantle Montsho misses podium by 0.03 secs and Izak Makwala misses qualification to semis by 0.06 secs
Submitted by Yomi Omogbeja on August 7, 2012 - 02:08
Nigeria's dwindling medal hopes in Athletics gets a boost at the Olympic Stadium on Monday after Ajoke Odumosu overhauled a quality field in the women's 400 metres hurdles to qualify for the final in a new national record of 54.40 secs.
Submitted by Yomi Omogbeja on August 4, 2012 - 01:41
Tirunesh Dibaba won the much anticipated women's 10,000m and Ethiopia's first gold medal of the London 2012 Olympics Games last night in a stunning fashion whilst Nigeria's Blessing Okagbare stormed to a new PB in the women's 100m round 1.
Former world 800 metres champion Caster Semenya has been selected to carry South Africa's flag at the opening ceremony of the London 2012 Olympic Games next weekend.
South African sprint newcomer Anaso Jobodwana will be attending his first Olympic Games in London. It's been a very fast rise to the biggest stage of them all for the teenager. He has surprised a lot of people, not least himself.
The World Anti-Doping Association (WADA) President, John Fahey, warns athletes who are doping to withdraw from their national teams and stay away from the London 2012 Olympic and Paralympic Games.
Shortly after being named in the South Africa's individual men's 400m and 4x400m relay to the London 2012 Olympic Games, Oscar Pistorius, also called the Blade Runner, released a media statement on his website
Only three African countries made the cut to run the men’s and women’s 4x100m and 4x400m Relays at the Games of the XXX Olympiad in London this month, the International Associations of Athletics Federations (IAAF) has confirmed.
The South African Sports Confederation and Olympic Committee (SASCOC) today hosted the celebration of the important 100 days-to-go landmark for the much anticipated 2012 Olympics Games in London.
Submitted by Yomi Omogbeja on April 18, 2012 - 12:05
The London 2012 Organising Committee (LOCOG) unveils the motto for the Games – ‘Inspire a generation’, reflecting the promise made when London won the bid, as part of the celebrations marking 100 days to go to the Olympic Games.
The International Olympic Committee (IOC) Coordination Commission for London 2012 concludes its 10th and final visit to the 2012 host city with the message that London is ready to welcome the world’s best athletes and Olympic and Paralympic fans this summer.
Nigeria athletes, who will be taking part in this summer's Olympic Games, have received a boost from Cowbell Milk as mouth watering cash prizes of up to 1.5m Naira (10,000 USD) will be given to Gold, Silver and Bronze medalists in London.
Atlanta 1996 200m bronze medalist, Mary Onyali-Omagbemi has backed the Nigerian track and field team to excel at this summer's Olympic and Paralympic Games in London, United Kingdom.