ASA concludes major broadcast rights deal with SuperSport – AthleticsAfrica
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ASA concludes major broadcast rights deal with SuperSport

New four-year SuperSport and Athletics South Africa partnership will deliver best of South African athletics on TV and streamed on the popular SuperSport Schools app.

Anaso Jobodwana (athlete), Marc Jury, the Chief Executive of SuperSport, James Moloi (President of ASA), Gerda Steyn (athlete), Kyle Blignaut (athlete)
From left, Anaso Jobodwana (athlete), Marc Jury, the Chief Executive of SuperSport, James Moloi (President of ASA), Gerda Steyn (athlete), Kyle Blignaut (athlete) at the Broadcast Rights media conference - March 2022 / Credit: ASA

The best of South African athletics will be showcased on SuperSport after Athletics South Africa concluded a major broadcast arrangement with the Pan-African broadcaster.

Beginning in March, the broadcasts will include the SA track and field championship, the ASA Grand Prix, which is now part of the World Athletics challenger series.

Off the track, the rights include the world-famous Comrades Marathon and Two Oceans Marathon as well as the Soweto and the Cape Town Marathon.

Marc Jury, the Chief Executive of SuperSport, described the new partnership as “fantastic”.

“It’s fantastic news that SuperSport will be showing the very best of athletics, telling the great stories that matter,” said Jury.

“With so much talent emerging and athletes winning major medals, this is an exciting time for the sport. We look forward to broadcasting these moments and helping unveil aspirant stars.”

The initial partnership is for four years.

“Every one of our stakeholders will now receive coverage. This means our juniors, youth, tertiary, primary and high schools will now all get a fair share of being on TV.”James Moloi, President of ASA

The national calendar is packed with major events across nine months, beginning in March, and concluding in November with the running of the Soweto Marathon.

“Excitement does not even begin to describe our overwhelming feeling,” said James Moloi, the President of Athletics South Africa.

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“With this package deal, we can proudly say that Athletics is back. We will now feel comfortable knowing that we are deservedly equal to the other leading national federations in the country.

“So, today ASA is on top of the moon and we thank SuperSport for sharing our foresight. We believe with this deal the interests of the Athletics Family are fully served.

“Every one of our stakeholders will now receive coverage. This means our juniors, youth, tertiary, primary and high schools will now all get a fair share of being on TV.

“Our ASA Provinces will be the most relieved to learn that finally some of their key events will now be on TV. This deal will, without doubt, help us attract much needed sponsorship to both ASA and ASA Provinces,” Moloi added.

When not broadcasting live athletics, SuperSport will still have cameras on hand to package highlights shows for events like the SASA high school and primary school track and field championships, the ASA relay championships, the USSA track and field championships and the ASA cross country championships.

These will be streamed on the popular SuperSport Schools app with highlights on TV.

The Editorial Board at the AthleticsAfrica | Website

Athletics Africa group of editors and contributors brings to your desktop and tablet screens the best of African athletics and track & field news and information every day of the week.

Athletics South Africa is the governing body for the sport code of track and field in the Republic of South Africa with a head office in Johannesburg.

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