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Oregon 2014 gives IAAF website traffic boost

The recently-concluded IAAF World Junior Championships (Oregon 2014) in Eugene led to a huge increase in the IAAF website’s usage when compared to the previous edition two years ago in Barcelona.

Oregon 2014
Oregon 2014

The International Association of Athletics Federations (IAAF) website (www.iaaf.org) recorded a huge increase in use from the recently concluded IAAF World Junior Championships, Oregon 2014 over the previous edition of the same Championships two years ago in Barcelona.

The new version of the website was launched at the start of November 2012 and the figures from Eugene show that it continues to be a resounding success.

Unique users accessing the website in the period from July 22-27, 2014 almost quadrupled while the average time a user spent on a page more than quadrupled.

Other statistics including overall visits and page views are almost double that from the last IAAF World Junior Championships – Barcelona 2012.

Overall visits

187.64% increase. Eugene: 1,708,022 (Barcelona: 910,260)

Unique visitors

365.11% increase. Eugene: 1,214,068 (Barcelona: 332,522)

The IAAF World Junior Championships, Oregon 2014, mini-site included a comprehensive live results service, a live blog, reports on every one of the 44 events contested in Eugene, news, features and previews as well as additional content provided by Spikes.

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Editorial Team at the World Athletics | Website

World Athletics (formerly the International Association of Athletics Federations - IAAF) is the international governing body for the sport of athletics, such as running, jumping and throwing.

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