It is the responsibility of countries and sports federations to send clean athletes to the Olympic and Paralympic Games, says the President of the World Anti-Doping Agency (WADA) John Fahey in a new b-roll segment.
This online interview is part of an initiative by WADA to redesign and enrich the content of its online media center in the lead-up to the 2008 Beijing Olympic and Paralympic Games.
New features and functionalities in the "Media Resources" section of WADA's Web site (www.wada-ama.org) include previews of photos, video and b-roll material available to the media free of charge.
Various interview segments with WADA's President John Fahey, video footage of WADA's headquarters, the doping control process, anti-doping laboratory work, and other material can be ordered from this section.
In addition, WADA has launched a partnership with The NewsMarket, a Web-based video marketing and distribution platform.
By registering on the platform, media can receive broadcast-standard and streaming quality (for use on the Web) video and b-roll footage relating to WADA and the fight against doping in sport through various delivery options.
The 2008 Beijing Olympic and Paralympic Games will respectively mark WADA's fifth and fourth occasion of providing comprehensive anti-doping monitoring and educational resources at Olympic and Paralympic Games.